We believe that everybody has a role to play and every effort is invaluable in protecting the environment. We therefore seek to engage all our stakeholders in our green initiatives through a variety of activities. These include awareness raising excursions, incentive schemes, experience sharing activities and the promotion of environmentally friendly appliances. Our ultimate goal is to work closely with our stakeholders to protect our environment.
Engagement and recognition are effective ways to increase environmental awareness. As such, a green creativity fund encourages employees to proactively submit improvement proposals on environmental issues. One of the most successful proposals was the establishment of a Green Ambassadors Club for Contractors and Dealers in 2007, helping to enhance their environmental awareness and to enforce our corporate Health, Safety and Environment Policy. The Club has organised a series of environmental activities – apart from eco-tours, a major activity has been its environmental competition on energy savings and the collection of used clothes and batteries, resulting in the top three winners joining an eco-tour to Beijing with visits to solar-energy application and wind powered electricity generation facilities, in 2008. Additionally, a series of programmes such as a Safety & Environmental Quiz, Safety & Environmental Best Practice/Technology Application and the Best Safety & Environmental Award, targeting our contractors were organised to increase knowledge and awareness of safety and the environment and improve performance in these areas.
In view of these successes, we are delighted to share our experiences with our business partners, special interest groups and the public. In May 2007, we were invited to present details of our Styrofoam Packaging Materials Reduction and Recycling Programme in a forum organised by Friends of the Earth in response to the Legislative Council’s discussion on the implementation of the Producer Responsibility Scheme. We were also invited to talk about our green practices in a climate change forum organised by the Conservancy Association. The aim of the forum was to provide an opportunity for corporations and the public to share best practices and collect information and feedback.
Other Green Groups Activities
Since 2003, we have launched at least one energy efficient appliance every year. These include inner-flame burners (IFB), introduced in 2003; super-flame built-in hobs launched in 2005 and high-efficiency food steamers in 2006. In 2007, a further two high efficiency super-flame built-in hob models, improving energy efficiency by 3% compared to conventional built-in hobs, and a commercial water heater performing at a high energy efficiency rate of 84%, were launched.