Page 72 - 2011_SR_EN

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72
Sustainability Report 2011
Community Services
In serving our communities, we work on both a global as
well as a local level. On the international front, we take part
in programmes and events that reflect our standing as a
responsible and caring member in the world community.
We are actively involved in the activities of the Fair Trade
Association in Hong Kong for instance, serving both as a member and on its executive
committee. In our local communities, we invest in and sponsor a wide range of
community campaigns and events, contributing not only financial help and support but
also by putting our resources and expertise to work on behalf of the various events and
organisations concerned.
Hong Kong
Initially providing warmth
and care to the elderly,
our programmes have
expanded over the years to
also cover under-privileged
groups such as the
financially-disadvantaged,
new immigrant families
and people with disabilities.
Our aim is to lend a
helping hand to those in
need, particularly where our help will enable recipients to also help themselves. Thus in
addition to our programmes for the elderly, we also place a strong emphasis on social
investment and social enterprise schemes.
Towngas Concession Schemes
This scheme, first introduced in 1995, began by providing concessionary rates for our
town gas services to the elderly. The scheme has since expanded with the Towngas
Concession Scheme for People with Disabilities as well as for Single-parent Families.
In 2011, it grew yet again with the Towngas Concession Scheme for Low Income
Families. Currently a total of some 47,000 families and elderly customers benefit from
this scheme.
Social Performance Community Services