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Sustainability Report 2011
Mainland China
Many of our activities on the mainland parallel our
efforts in Hong Kong. As such they include visits
to the elderly, the distribution of rice dumplings
during the dragon boat festival as well as various
youth outreach programmes and incentives. Over
the years, these activities have gathered momentum
and in 2011, over 70% of our mainland businesses had established volunteer teams,
accumulating a total of 151,873 service hours, benefitting 366,194 people in the
process.
These activities and projects won us “The Enterprise with Outstanding Community
Service in China” and “Most Influential Enterprise in Corporate Social Responsibility”
awards while both Towngas China and Hua Yan Water also received “China Best
Corporate Citizenship” awards in December 2011.
Community Service Highlights
Rice Dumplings for the Community
Over 90 companies in 17 provinces
participated in this scheme preparing
and distributing dumplings during the
year. In June, working together with
the BEA Charity Fund, we organised a
“Rice Dumplings for the Community”
competition in Wenchuan, Sichuan.
Book Donation with Love and Care Campaign
This campaign, which commenced in the aftermath of the
devastating earthquake in Sichuan to provide “book corners”
for schools in the region, has now expanded to schools in ten
different provinces. During the year, we established a further 10
“book corners”, leading to the opening of our 20th such facility in
Henan province and also collected 15,000 additional books for
distribution.
The Shanghai Soong Ching Ling Foundation
Under the Shanghai Soong Ching Ling Foundation – Bank of East Asia Charity Fund’s
Firefly Scheme, we helped to establish a “Firefly Playground” in Wenchuan, Sichuan
province during the year.
service hours
151,873
Social Performance Community Services